They are all reborn, who will fall in love?

Chapter 737 Traffic is gold

"I heard that group booking is very difficult in overseas markets."

"I've also heard that many saturated brands are following Keeta, an overseas group-sharing platform, to do business for foreigners."

"I went to Singapore some time ago, and I did see the overseas store of Xitian. The sea salt flavor seemed to be sold out."

“So Cloud Flash Pass has also gone overseas?”

"Yes, but the acceptance rate of mobile payment among foreigners is generally not high. Keeta's focus is still on establishing an overseas membership database."

"The market is not a big cabbage. He does overseas business as he pleases. How does he do it?"

"Plastic bags made by yourself will not leak, but those made for others will leak. Foreign platforms have never seen this kind of business war method. Moreover, every brand that follows the group to go overseas has found a local benchmark brand and is crazy about the popularity. , as soon as it became famous, it became a century-old brand.”

"Damn it, businessmen really sell stories!"

On the occasion of the hot summer, the Internet Entrepreneurs Club held a party.

All kinds of entrepreneurs who are deeply involved in this industry are all present, and when everyone talks about the development of the industry, the one that cannot be avoided is naturally the group.

Some people who had just traveled to neighboring countries couldn't help but turn on their mobile phones and showed them "Century-old Korean brands" and "Thailand century-old brands", which made everyone look at each other in amazement.

In fact, before joining a group to go overseas, many people thought that Chinese companies would only fight against each other.

You punch me, I kick you, you smear me online, I go to the park to have a fight with you.

In sharp contrast, American companies can spread around the world and become international companies in three to five years as long as they can quickly raise funds locally.

Facebook, Twitter, YouTube, Google, Amazon, and even Uber are all rapidly expanding their international territories, not to mention Coca-Cola, KFC, and McDonald's.

Therefore, many people think that American companies should take a higher dimension and not worship foreigners.

And group fights have now become a variable.

People like Jiang Qin, who are extremely good at business wars, are like wolves among sheep after going overseas. They are really biting at random.

What he does at home is also acceptable abroad, which shows that those domestic companies really did not lose unfairly.

There are three giants in the domestic Internet industry, BAT. Among them, A is in the limelight, T is slightly lacking, and B is showing its age.

However, this newly promoted P is in his prime period in the Spring and Autumn Period and is a fierce group.

As wealth and age continue to accumulate, what is growing in people's hearts is desire, and what is constantly being worn away is courage. Therefore, once many companies gain status, they basically focus on making money. This company, P, or Jiang Qin, Man, but still brave.

They simply can’t imagine what the group will be like in another ten or eight years.

However, in this world, no matter what happens, there are two voices, so if some people criticize the group, then some people will criticize the group. The main point of these people is that it is difficult for the group to be brilliant for a few more years.

"Although group sharing is doing very well in overseas markets, don't forget that the domestic market for group sharing has begun to shrink."

"It's normal. Now Alibaba and Tencent are restricting the development of group sharing from upstream to downstream. If they don't shrink, they will be really amazing."

"I think the group suddenly shifted its focus to overseas markets, perhaps because the domestic market is full of crises and chose to retreat temporarily."

“It’s not that there are always dangers, but it’s certain that development will be limited. Some time ago, some people even reported that WeChat would block group-buying links.”

"Tencent is better, while Alibaba is more direct and is working hard on functional aggregation."

The so-called functional aggregation is actually what Pang Rui conceived during the payment war.

Because group shopping was a waste of money through online ordering, which disrupted Alipay's promotion rhythm, this approach has not been implemented, but it did make a splash this year.

They aggregated Elebu, Word of Mouth, Taopiaopiao, Fliggy, etc. on the homepage of the Alipay platform, and used the overall traffic to bring all projects to life. The current results are indeed good.

The size of Hungry is not in the food delivery market has obviously increased, and its reputation has gradually improved. Taopiao Piao, Group Movies, and Damai are even more powerful. Fliggy is also closely following the group travel in the tourism industry. Second to Ctrip.

In addition, the development path of WeChat seems to have embarked on this path after continuous attempts in the early stage.

According to internal rumors, WeChat will then build a traffic interface for itself and connect all Internet services on the market to WeChat.

The development paths of these three companies are different, but they have some similarities.

Take payment software as an example. Currently, the three PAT companies have three forms.

The first form is Cloud QuickPass, which is a basic form that only has payment functions and is used to link with group-buying software.

The second form is Alipay, which regards itself as a big bag and puts all the functions in it, trying to use one software to meet all needs.

The third form is WeChat payment, which relies on social functions, which is equivalent to soaking in a huge traffic pool. Wherever there is social interaction, there will be WeChat payment.

Now many experts are making predictions, saying that WeChat's form is the most perfect.

Because social networking has traffic attributes and is also needed by the public, Tencent has concentrated all industries in the center of traffic and will surely become stronger and stronger.

Alipay is a tool application. If one software can satisfy everyone, it can break through the limitations of tool applications.

And group buying...

To be honest, experts predict that group buying will not have a good future. One of the main reasons is that group buying has no traffic source.

With the development of 4G network, the traffic of cultural and media platforms has gradually declined, and even giants like Weibo have been affected.

The two major traffic pools under group buying, one is Jinye Toutiao and the other is Zhihu Campus, both of which have entered a period of traffic decline.

As time goes by, group buying, which lacks traffic pools, and even Ali, will fall behind, while Tencent will remain evergreen with its amazing social matrix with daily active users.

After all, with the continuous acceleration of 4G and even 5G network speeds, the future is all about traffic.

That's why Ali is frantically laying out social networking, first Laiwang, then Momo, and it is said that Alipay will soon create interest communities and discussion groups.

Chatting in payment software and hard control of users, Pang Rui's imagination is not big.

Many people also laughed at them, saying that the management of Alipay was stupid. Who would use a payment software to chat?

But they didn't know that some things were done because they had to do it. Traffic was the gold of the future.

So in this case, although the group-buying was still booming, because it had never made a new layout for traffic, most people in the industry were not optimistic about its future.

Amid the discussion, three people stood together on the west side of the hall.

Zhang Xuhao of Ele.bu, Cheng Wei of Bibi, and Zhang Tao of Dianping.

They all lost to the group-buying, but now they still bless hope.

Just like those who were pessimistic, under the bilateral sniping of Alibaba and Tencent, the group-buying without traffic entrances would always fall into a weak period.

They expected that one whale would fall, and all things would grow, and one would decline while the other would grow.

However, what they didn't know was that the algorithm center of the group-buying had begun to update and iterate rapidly during this period, and the technical department worked hard all night, and it seemed that a bigger storm was brewing, which would overturn all the existing patterns.

At this time, the evening slowly came, and the summer night breeze blew gently.

In the living room of Shanti Villa, a cute baby was sitting on the sofa, with two short legs spread apart, looking at the old father who was making tea, his eyes drifting back and forth.

Finally, she couldn't help but lean forward and called Dad in a baby voice.

Jiang Qin's eyes were instantly gentle, and he immediately hugged her in his arms and kissed her little face.

Jiang Ainan showed a cute smile and kept calling Dad Dad.

Just last night, when Jiang Qin was holding Feng Nanshu to sleep, Jiang Ainan suddenly woke up crying. It was that night that she called Dad and Mom for the first time.

At that moment, Jiang Qin felt that the sky was bright, and he immediately called Cao Guangyu the next morning and invited him to dinner at home in the evening!

Cao Guangyu thought it was a trap. Damn, if Lao Jiang could take the initiative to invite him to dinner, he might as well believe that the sun can come out from the west.

Sure enough, when he called Dad, Cao Guangyu felt that he was half dead.

Ding Xue promised to give him a baby this year, but the two have been trying for half a year and there is still no progress. Lao Cao is now in a stage of extreme desire. Seeing Jiang Ainan calling him dad, he is envious and jealous.

"It's so happy to be a father, Lao Cao, are you happy for me?"

Jiang Qin hugged his daughter and said loudly, not caring about the life and death of the young master.

Cao Guangyu pinched his philtrum to calm down, his voice trembling a little: "Is this the reason why you invited me to dinner?"

Jiang Qin was slightly stunned while holding his daughter: "Who wants to invite you to dinner?"

Jiang Ainan couldn't help but turn his head to look at this uncle, as if to say when did my dad say to invite you to dinner.

"?"

Cao Guangyu almost bit his teeth after hearing this, thinking, you fucked me and didn't even give me food? It turns out that you are just to achieve your goal, you are really unscrupulous!

"You are so wicked, you deserve the decreasing number of Cloud QuickPass users!"

Jiang Qin turned his head and looked at him, frowning slightly: "Even you can see that the number of Cloud QuickPass users is decreasing?"

Cao Guangyu twisted his mouth: "I run a shop, of course I know, last month we counted Qianzhuo's accounts, WeChat payment accounted for 38%, Alipay accounted for 37%, Cloud QuickPass only accounted for 25%."

"Cloud QuickPass has no new traffic entrance, offline promotion has temporarily slowed down, and the decline in users is normal."

"So I defected."

Jiang Qin: "?"

Cao Guangyu grinned: "Alipay has now launched a red envelope code, you can scan it before paying and receive the red envelope immediately, my store is full of it."

Jiang Qin was silent for a while: "But you don't have a baby."

"Fuck, I'm going to strangle you, Old Jiang!"

(Please give me a monthly ticket, please give me a monthly ticket, please give me a monthly ticket...)